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Project Title
Washington University Wayfinding
Type
Environmental Graphics and Signage
Date
Winter 2026
Overview
This campus wayfinding system was designed to improve navigation for students and visitors at Washington University in St. Louis. Inspired by my experience as a student-athlete, I identified gaps in directional clarity within the athletic center and around campus and developed a cohesive signage system to address those challenges.
The system includes pedestrian fingerposts, kiosks, roll-up signs, A-frame signs, and street banners. The pedestrian fingerposts and kiosks are black to ensure they provide clear direction without distracting from the beautiful campus environment. The other deliverables are part of a flexible, event-based system, incorporating more white and red to add vibrancy and connect to the school’s colors while allowing for easy rearrangement or updates for different events. All materials were created in alignment with university brand standards. Because the athletic department and the institutional shield logo follow different usage guidelines, I developed a unified visual approach that maintains consistency through color and typography while respecting logo hierarchy. Athletic-focused signage features the athletics mark while academic-facing materials retain the university shield.
The design emphasizes clarity, hierarchy, and pedestrian flow. Each element was intentionally created to integrate seamlessly with the campus environment, supporting navigation while respecting the architecture and landscape.
Scope of Work
– Site research and user analysis
– Concept development
– Brand guideline implementation
– Wayfinding system design and typography
– Multi-format signage planning
Outcome
A scalable and brand-aligned wayfinding system that enhances campus navigation across multiple touchpoints. This project demonstrates my ability to design functional environmental graphics while working within established identity systems.
