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Project Title
Serengeti National Park
Type
Brand Identity and Poster Design / Class Project
Date
Spring 2024
Overview
This project was a rebrand of Serengeti National Park, created to explore how cultural references can inform a visual identity. I designed a new wordmark, business card, and promotional poster inspired by the bold patterns and vibrant colors found in traditional Serengeti textiles. The goal was to create a visual system that feels modern while honoring the region’s cultural heritage.
Scope of Work
– Visual research and concept development
– Logo and wordmark design
– Color palette and typography system
– Business card and poster design
Outcome
A reimagined identity for Serengeti National Park that combines cultural inspiration with modern design. This project strengthened my skills in brand development, visual storytelling, and cultural research.
