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Project Title
Strike the Chord Music Festival
Type
Brand Identity, Motion Graphics, Event Promotion Design / Class Project
Date
Spring 2024
Overview
Strike the Chord is a fictional music festival that raises funds for women’s health. I developed a visual identity aimed at a young audience, designed to reflect the excitement of live music and the power of community.
The visuals are inspired by sound levels and waveforms. I used bright colors, simple shapes, and dynamic typography to illustrate rhythm and movement.
Scope of Work
– Visual concept and typographic styling
– Wordmark design for static and motion use
– Promotional poster and card
– Motion graphics video for event promotion
Outcome
A cohesive brand system that communicates energy and purpose. This project helped me develop consistency across visual elements and design with personality.
