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Project Title
Conair Style Chemistry
Type
Art Direction and Design Support / Internship
Date
Summer 2024
Overview
As a design intern at Conair, I supported the launch of the Style Chemistry line of hair styling tools by contributing to the brand’s creative campaign.
My Role
– Collaborated with the design team and talent agency to select models, prepare wardrobes, and define styling needs for a promotional video
– Assisted with still photoshoot setup and product placement
– Designed backdrops and packaging mockups for production
Collaborators
Design team, talent agency, marketing department, photographer, videographer
Outcome
This experience gave me hands-on insight into the creative process behind a branded campaign, from early planning to final execution. It also showed me how design and production teams work together to create a consistent visual identity.
