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Project Title
Eden
Type
Product Concept, Branding, UI/UX Design for Web and Email / Class Project
Date
Spring 2025
Overview
Eden is a conceptual brand developed for a class project on fictional collaborations. My partner and I were assigned IKEA and John Deere and asked to create a brand and digital experience that combined the strengths and values of both companies.
The result is a gardening brand that merges IKEA’s clean, accessible design with John Deere’s durability and agricultural expertise. Eden makes it easy and affordable to grow herbs and small plants at home through a modular smart garden system.
I designed the Eden wordmark with modern typography and a symbol inspired by plant irrigation to reflect the brand’s fresh, functional identity. I also developed the website layout, focusing on usability and clear visual hierarchy, and contributed to an email campaign featuring bold colors and animation to highlight featured products.
Scope of Work
– Brand concept and visual development
– Wordmark design
– Website layout and UI design
– Front-end development (website prototype)
– Email campaign design and animation
Collaboration
Partnered with a classmate to develop brand direction, product concepts, and digital design.
Outcome
A unified brand, product concept, and digital experience that combines the values of IKEA and John Deere. This project strengthened my skills in brand development, UI design, and digital marketing, and gave me experience in creative collaboration.
